Unique design aside, this TV is all about the high-end specs. "Precision Black Pro" display tech is to thank for the high contrast ratio, and colors really do pop -- even without Samsung's grand display of fireworks.

The S9 is physically jarring in a way that matches the intricate tech packed inside—a TV that has four times the resolution and four times the presence. This thing won't go quietly.

The styling is a pretty Marmite affair. It won't work in every living room, but presumably footballers' loft apartments with plenty of exposed concrete will be the natural habitat for this monster.

Both the 3D and 2D content shown looked totally spectacular on this massive S9000 LED TV. The clarity with which the 4k details in the image are rendered is enough to make your head spin.

With active shutter glasses, the 3D on the S9 looks good. There's plenty of depth to the image, but because the panel is so big and bright it we did notice a lot of flicker.