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Will amazon release magazine and video on demand apps for other devices?
Really compelling as I have a Roku and some Amazon Video content. Why not open it up to everyone?
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beejreit's pick
I assume Amazon's business model is what we all think it is which is they are willing to lose money on hardware because they make all of their money selling content. So they price the Kindle's, including the Fire at or below their cost to sell as many as possible, but really the main goal is to sell their content and services.
So yes in the long run I would expect iOS and Android apps that allow access to Amazon's mp3 in the cloud service, and its Instant Video subscription video service.
VOD content is another story potentially since Apple at least would want their 30% cut if Amazon offered a "buy now" button in the app that allowed the streaming of this content. And without such a button the app might not be that useful. You'd have to do what people do with the Kindle app--log in to Amazon.com via a web browser and purchase the VOD asset, then go back and launch the app to watch it. Seems more likely it would just do the whole thing from inside the browser, since there's nothing particularly wrong with that in this case.
HOWEVER, since the mp3 cloud stuff has been out for a while and Amazon is still relying on web access on iOS (which is almost unusable by the way), nobody can be certain this will happen. Is it that their engineers have been busy with Kindle Fire? They have this model but wanted support on the Fire first and others later? Are their legal issues? Have they already tried to submit such an app to the iOS App Store and Apple has denied it? No idea.
So yes in the long run I would expect iOS and Android apps that allow access to Amazon's mp3 in the cloud service, and its Instant Video subscription video service.
VOD content is another story potentially since Apple at least would want their 30% cut if Amazon offered a "buy now" button in the app that allowed the streaming of this content. And without such a button the app might not be that useful. You'd have to do what people do with the Kindle app--log in to Amazon.com via a web browser and purchase the VOD asset, then go back and launch the app to watch it. Seems more likely it would just do the whole thing from inside the browser, since there's nothing particularly wrong with that in this case.
HOWEVER, since the mp3 cloud stuff has been out for a while and Amazon is still relying on web access on iOS (which is almost unusable by the way), nobody can be certain this will happen. Is it that their engineers have been busy with Kindle Fire? They have this model but wanted support on the Fire first and others later? Are their legal issues? Have they already tried to submit such an app to the iOS App Store and Apple has denied it? No idea.
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beejreit's pick
I'm not sure but I wouldn't be surprised if they did. They want to spread out as much as possible to get as much revenue but I think the only thing that's keeping them from spreading out are license agreements.
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For right now, it looks like they're focused on PCs and devices that are hooked up to a TV (Blu-Ray players, set-top boxes, and some TVs with the functionality built-in). I haven't seen anything indicating that they're interested in any mobile devices other than their own Fire tablet.
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If you've had the Roku player for a while, you know that Amazon jumped on that pretty quickly.
Right now, with Netflix shooting itself in the foot every couple of days, Amazon has an opportunity to reach parity with Netflix in the streaming business, but that will be tough without putting Amazon on as many devices as Netflix has reached. Just as Amazon wants a kindle app on every device, I'm sure they will take their video streams wherever they are welcome.
Right now, with Netflix shooting itself in the foot every couple of days, Amazon has an opportunity to reach parity with Netflix in the streaming business, but that will be tough without putting Amazon on as many devices as Netflix has reached. Just as Amazon wants a kindle app on every device, I'm sure they will take their video streams wherever they are welcome.
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