Why hasn't Apple done a laptop with built-in 3G (or even 4G) yet?
Other PC makers have been including built-in 3G in their laptops for years now, but we still haven't seen it in a MacBook. Seems like there's no reason they couldn't offer MacBooks with the same data options as iPads, right? Anyone have any idea why -- or at least some theories about why? Would love to hear your thoughts/conspiracy theories.
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Most folks I know that need this prefer a Mifi card anyway, as it is more versatile.
I don't think it is a secret Apple desire to 'own' 3G first. They don't own wifi, and this hasn't hurt them. Better to leave it to the consumer to deal with access, since it really is a problem that has been solved with wifi long ago.
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... by being completely wrong about Dell.
Practically every machine in the Latitude and Precision range can be specified with WWAN. And for the sort of regular consumer types (and apparently, a lot of tech press people who don't look very hard) this range is all but off their radar.
The Macbook range - yes, even the Pro - are essentially completely consumer notebooks in terms of utility (and no, they cannot be compared against the likes of the Dell Precision and HP Elitebook ranges without the comparer looking a bit clueless).
Consumers have different needs to professional users, and it's very likely a fact that for the vast majority of people who buy them, the Macbook itself is their biggest stretch in financial terms, and a 3G contract fails the "value test" because a company is not footing the bill for the data plan.
If Apple were to offer a Macbook Pro with built-in 3G, it would be an interesting indicator of just how many actually truly-demanding, well-resourced, well-connected users Apple has. I very much suspect it'll be quietly discontinued after a year.
I'd grab the option in a heartbeat, though.
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What I'm saying is perhaps it's more to do with Apple's assumption that there's only a small percentage of laptop users who'd need mobile data; and these are likely to be heavy users (like myself, living on 4G LTE full time, even at home), whereas the regular Joe would be sticking to Wi-Fi at school, work or home to avoid paying for premium "unlimited" plans on MiFis or 3G dongles, let alone built-in 3G.
While the amount of daily data consumed on the iDevices is no doubt on the rise, the computer is likely still sucking up way more bandwidth due to its true multitasking nature and storage capacity, plus not all countries have come out with true and affordable unlimited 3G data just yet, so it makes sense to just have 3G on iDevices, but not on laptops. I guess Apple will come back to this when the percentage of iPad 3Gs sold out of all the iPads hit a critical level; or, very simply, maybe they're just waiting for AT&T to catch up with the demand. :)
Don't know about the other 4G modems, but seeing how much battery juice my ZTE 4G LTE dongle sucks up, I doubt Apple would be integrating 4G into laptops any time soon. It's like launching the 2G iPhone in the 3G era all over again.
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The biggest one is technology lock-in. Do you really want to pay a premium on a MacBook to have its 3G or even 4G tech obsoleted in a year or two? Dual-mode chipsets are coming that will have LTE and 3G on one chip, and that'd be smarter.
Also: carriers hate cheap data plans for computers, because they know you're much more likely to actually use it. 2GB on an iPad? Sure, we know you'll probably use 700MB of it. But you're more likely to hit 2GB on a notebook, and because it's a full computer, they can't block you from sharing that connection with others. So the only alternative would be to charge for a tethering-enabled plan, no matter how you use it.
I'd add that Apple may think of battery life as too much of an issue. It's one thing to have 3G on an iPad, where you still get nine hours of juice on 3G. It's another when you drop from seven hours to five or less. No 3G or 4G until Apple is getting iPad-like longevity out of a MacBook Air, I say.
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Now if Apple were to add a built in 3G option they would have to either make an extra set of mainboards for all these machines and figure out how to run the wires and making a new #G enabled case to handle all of that so now the 15 inch MBP isn't all the same you have to know what one it is... or they would have to make all the machines include the space and hardware support for 3g to allow the build option. They won't do the later until enough people are buying the option to make up for the increased price on the machines sold to people that don't need/want 3g. Then to make it worse you have to figure out who's 3G you are going to support. Do you make one for all the networks?
The current culture in Apple products just doesn't mesh with that. Each product they sell currently has a sales pitch to differentiate it from the rest of the machines. The 17inch is for the professional that needs the cardbus slot, the 15 is for the pro that doesn't need the card bus but needs the graphics processing the 13 is if you need 8gb of ram but don't need the higher graphics, the 13 air is if you need the screen realestate but super portability, the 11 for the price and super portability.
Why would they want to mess that up with a dozen different versions of each size to support the different carriers and/or countries? And all to capture a very small portion of the market? The iPad has a wider range of use locations than a laptop. The iPad can be comfortably used in all the same places a laptop can be but it will be found in more places that you just wouldn't pull out your laptop due to space or "workplace" ergonomics. And those are the places that don't have wifi (yet) because up until this point people haven't brought laptops to them and tried to use them so there hasn't been a need for wifi to come to those places.
I see Apple as staying out of that game in favor of simplicity of SKU and being able to send you to whatever wireless provider you want to get that service. It isn't like they would make a huge amount of money on the 3g hardware nor would they like to get into making a device like the mifi as there isn't a great profit to be made there. They will keep on making distinct devices that fit a use case and let the current corner cases go with an existing solution. I only see it happening if they can find a large enough market to make it worth it to put it in every machine in a line. That being said I could see them experiment with it in the 13 inch air or maybe in the 11 inch if they can find a way to make the manufacturing work to keep the entry model at the $999.
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Perhaps, as the 3g MBP Prototype shows, they are unhappy with the 3g reception/performance when it comes to including the tech in an Applesque design.
Maybe it's a question of battery life. Leaving 3g/4g + Wifi + Bluetooth on might lead owners to believe that Apple laptops have poor battery life (which they are currently pushing as a selling point)
Who knows. It's all speculation, but I'm willing to bet the target market is smaller than we believe it to be. I know I'm more likely to purchase a dongle/card instead of a whole new laptop. Those who need 3g already have solution, and they are not going to adopt/abandon purchasing an Apple machine solely on 3g.
Just my 2 cents.
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And when the entire network goes down because a bunch of people are pirating movies in the middle of the park, people who need to actually get work done or make critical phone calls would be out for blood.
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Emerging tech like portable wifi can never keep up with permanent hardware like a home connection.
Back to the main question: How useful is having a 3G connection on your computer when 4G comes to fruition? Hopefully you don't buy a new laptop each year because many are meant to last 3-5 years. Sounds kinda like the argument about bluetooth, wifi, gps and other tech built into cars. You buy a car to last 5-15 years. You buy a computer to last between 3-8 years. You buy a phone to last 2-3 years. New shit comes out each quarter, so having a car with bluetooth from 2007 is useless in 2014, same with having a laptop with 2010 3G connection in the world of 4G in 2013.
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Which brings me to thought #2: customers need the ability share a single data account across multiple devices. Currently, each radio you carry around needs a plan, and the bandwidth quotas for those plans don't pool together. That means you might exhaust your laptop's quota while barely approaching your tablet's or phone's cap. Until that happens I expect customers will prefer to use WiFi only, or use a portable hotspot / tethering to achieve the same end.
Cost might be another consideration. 3G radios aren't terribly expensive, but they aren't free either. They also take up precious space in a device where weight and size are critical selling points.
Consider the use case as well. If you are in a location where you have no WiFi access but might have 3G access would you rather
- Use your phone
- Use your tablet
- Use your laptop
I'm thinking the laptop is the loser in that lottery.
It also doesn't hurt Apple that the absence of a 3G radio in a laptop gives their customers an excuse to carry around an iPad, but I doubt that is deliberate.
All that said, a radio in a MacBook would certainly be useful to a niche group, and I wouldn't be terribly surprised to see it become an option.
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Basically, the bottom line is they don't care what you want. They just keep making their machines that work for them, not the general public. Lots of words, but just things to keep bare in mind. I wouldn't take any of this for more than a grain of sand, when I speak of this.
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Furthermore most likely because one of the key selling points about the Macbooks is the battery life, and this would dramatically reduce it if i'm not mistaken, like adding an extra processor ;)
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- have a look at how the Qualcomm is designed, some chips can have different receivers inside i.e. Bluetooth and Wifi, so integrating the technology to the Wifi chip in the MacBooks isn't really a challenge, is it !!
- See how annoying is that you are taking the Bus or the Metro for a couple of stations and your MacBook Air 11" to check your mail, edit a pdf and send it right away !! Now you have to get your iPhone out first activate the Wifi tethering function and then open the MacBook and wait for the connection to be established !! That's too much..
- A lot of companies did start manufacturing 3G enabled Laptops ages ago, and it's up to the customer, which data plan you choose, there should be a little program on the Mac to exclude the unnecessary data traffics over 3G.
P.S. Same boring situation when you have your 3G USB Stick attached to your Mac, only people who have tried this knows ugly is it.
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