Why does Engadget favor Apple?
As a reader of many tech blogs, I am going to answer this as best I can.
There is no significant bias towards Apple
Apple gets a lot of media coverage. Why? Because they are (one of) the biggest tech companies in the world. Thus they always have something going on and are making headlines. It may then seem that there are more stories about Apple than other companies. This is not bias, this is how news works. They write about Apple frequently because people want to read about Apple.
If you are reading my post here and are already in disagreement with it, there is a good chance you dislike Apple products, or have a negative Apple-bias. When someone reads an article with a negative bias, they are more likely to see the article as biased if the content does not match their views.
I am not saying it is a bad thing to have a bias, as everyone does to some point. I even have a little bit of bias in a certain direction for one of my old employers which is a direct Apple competitor. I do not wish to reveal it here as to not discredit my opinions I post. I like to uphold the virtues of journalism integrity as I am sure the staff of any good website does.
Apple products are used in comparisons to other products for 2 good reasons I can think of right now:
- Apple makes good products
- They are popular enough that people can use then as a reference
So to wrap this up, people want to read about Apple, so tech websites post more about them. Just like the phone and tablet markets, the news market is just as competitive. Pages like Gizmodo, the Verge, and Engadget battle for readers and they try give the readers what the readers want.
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btw - I think that the Peter you were talking about has replied to this question.
I can tell you that while there are definitely some bloggers and some blogs that have an inclination towards Apple, in general all of the big ones go to great lengths to be very fair in their coverage.
Tech blogs write a lot about Apple because Apple is the most influential and profitable company in the tech industry. Everything they do is a big deal because they are such a huge part of the industry, both in terms of their leadership (they are one of the few companies that where almost anything they do defines the direction of the industry) and because they sell so many products to so many people that you would not be doing your job if you didn't cover them closely.
The good news is that most big tech blogs aren't ignoring other companies at the expense of Apple -- have you seen how much Computex coverage there has been on Engadget? When I was running Engadget (and Gizmodo before that) my policy was to try and write about EVERYTHING that I thought was interesting or newsworthy, regardless of what company was behind it, and for the most part they are still doing that.
For example: The Nokia Lumia 900 is better in many ways than the iPhone, mostly because Apple has brought the iPhone to a level of simplicity that it is insulting to the consumer, while Nokia redeems a wide array of functions.
I'm not sure how much it takes people to notice that, but the reviews don't seem professional.
My hunch is that you just don't like Apple and dislike it that they get so much attention.
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I also have some other news for you: EVERY company lacks a soul. All companies exist for the sole purpose of trying to make money. Apple happens to be very good at it, but I can assure you that Microsoft, Nokia, Google, Samsung etc. are all just as fixated on making money.
Look, I get it that you don't like Apple. I think there are plenty of reasons to dislike them, and there are lots of people I respect who won't buy their products because they don't like the company. But you are letting your dislike of Apple cloud your perception of how Engadget (and presumably other tech blogs) are writing about them.
If you don't like how engadget or gdgt handles tech, nobody is forcing you to read them. That is the beauty of blogs. You can choose your sources based on your views.
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