What are the strengths of BlackBerry Messenger (BBM) over SMS or even IM?
It seems somewhat antiquated, but I recognize that might just be because I don't understand it.
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Security is a huge point for Blackberry, particularly if you use the Blackberry Enterprise Server, then all data is encrypted (through a public/private key system). The security of the consumer service (Blackberry Internet Service) is not as strong, and it is decreasing all the time, but it will thwart a casual eavesdropper, where other IM systems won't. The security is thorough throughout the device allowing normal things like a password, but adding strong stuff like encrypted data, encrypted memory, secure wipe, remote wipe, etc (some of these are optional and user configurable). The fact that the device PIN, email, and phone are not interconnected makes it a very nice system from a privacy/security point of view.
The price of the plans are very attractive too. You can get unlimited Blackberry data for about 30$ and an unlimited international service for another 30$. This way you can use BBM all over the world to keep in touch with other BBM users. A caveat, this is a unlimited ONLY for Blackberry Services, if you use apps or other stuff you may incur in extra charges.
So far, all praise, now come the bad news. The Blackberry OS is crap from a user stand point, and the new devices like the torch are underpowered compared to other smartphones. Also, new mobile IM services like WhatsApp are copying the Blackberry Messenger model, thus making users move to better devices with ease.
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