Pure Digital saw a gap in the camcorder market and filled it. The story of its success is no more or less complex than that. It saw two important trends: online video is becoming more prevalent; and devices capable of recording video can be manufactured in a cheap, compact form. Despite these trends, attention was being focused on the cutting edge of video technology, which is expensive and complicated. So why not strip away all the complications – all the special features and buttons and gimmicks – and make a cheap, simple, no-frills recording device that’s essentially plug-and-play with YouTube?
Pure Digital Flip Ultra 1st-gen
user reviews (6)
Video recording quality
3 ratings
Audio recording quality
3 ratings
Recording capacity
3 ratings
Battery life
3 ratings
Durability
3 ratings
Portability
3 ratings
Ease of use
3 ratings
Design and form factor
3 ratings
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