It's a minimalist interpretation of what the best possible Windows Phone should be like, and its small stylistic flourishes are augmented with an almost perfect record of intelligent design decisions.

Ideally I’d like to see something built like the Optimus 7, with the thickness of the Focus and a display on par with either the Focus or iPhone 4. Toss in a more expensive camera sensor and you’ve got the makings of the perfect Windows Phone.

What the LG Optimus 7 offers is the right combination of technical features and useful apps in a chassis that feels just right. But it's not without some minor caveats.

We prefer the experience on the slightly larger devices however, and we don’t feel that the design is quite as sharp as that of the Samsung Omnia 7 or the HTC 7 Mozart.

The LG Optimus 7 may lack any 'wow' factor, but it is still an impressively constructed smartphone that benefits from Microsoft's slick Windows Phone 7 operating system. The Optimus 7 could well be the best LG smartphone we've seen in a long time.

The LG Optimus 7 is one of the more affordable Windows Phone 7 handsets, yet it feels reassuringly solid and responsive. It could be some time before it offers the app-tastic pleasures of its competitors, though.

It has an overall good-looking and solid design, mainly thanks to the large metal back cover, and all the needed hardware to make it a worthy WP7 offering, such as the popular 1GHz Snapdragon chipset.

The LG Optimus 7 implements the basics of Windows Phone 7 well, and the software extras – plus a doubling of the standard 8GB of built in storage – are enough to help it stand out from the crowd.

There is no denying the Optimus 7 is an extremely polished handset....On the flip side the camera is a disappointment and you'll need to buy in the knowledge that however slick Windows Phone 7 is it remains painfully short of core functionality at present.

Its success is tied up with the success of its OS. The LG E900 Optimus 7 is a solid effort and its place as one of the premier Windows Phone 7 mobiles is well deserved.

In the end, I would recommend the LG Optimus 7 to anyone looking for a solid phone with excellent features and a traditional design.

If you're into speed, good battery life and added features plus apps on Windows Phone 7, the LG Optimus 7 is a great choice.