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TomWard

Surface: The difference between the users and the critic reviews.

I just notice the difference between the critic's and users' review.
Am I missing something?

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30 replies
Tufluck

That was the first thing I zeroed in on as well. I'll take user reviews over critic reviews 7 days a week and twice on Sundays.
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gabbyjay

Reviewers are always after a mythical perfect device. Most people who bought the Surface accepted the limitations prior to purchase. That'd be my guess.
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TomWard

GabbyJay,
I follow what you are saying, but is the difference between users and critic's usually as large?
Thank you.
Tom Ward
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Yenzer

The answer is, this product is not an Apple (or VERY high profile Andriod device). With neither of those going for it, as well as most review companies wanting to find any way to point to a Microsoft misstep, the Surface was doomed to lower reviews from the start.
Let's not get into how we should not be using the App environment as a metric in a review score. That is like expecting a device to have perfect reception at all times, without considering the network, then subsequently docking it in a review. The process will stand that IF reviews are well received, which would generate sales, then App devs will make applications for the marketplace, not the other way round.
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falleninsea

I agree with you that the media has Microsoft under the magnifying glass with the Windows 8 role and the Surface being the "1 st" hardware they designed and sold. But i can't help feel that MS partially set themselves up for it. Look at all they rolled out in the last couple weeks.

I think the Apps or even the full ecosystem should be considered in a review. When you buy a Surface tablet you are locked into the MS App Store. There is no side loading on this device the only way you can get software is through the store.

Also in general when people are buying iOS devices, Android devices, or even Windows RT devices they are buying into the ecosystems as much as they are the hardware especially when its a closed ecosystem like Apples and Microsofts.

I agree with you that the more positive reviews, press and word of mouth on the device and the OS the more likely we will see more applications in the marketplace.
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Yenzer

I completely agree that the ecosystem IS important to a buyer, but it is not (or should not be) a factor to a piece of launch hardware. If Windows 8 had been out for months prior to the launch, then I would absolutely agree that it should be reflected in the reviews, but not when the hardware and ecosystem launch simultaneously.
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falleninsea

in this case that was a decision by MS. they chose to launch them all the same time. they could have chosen give develops more time. Heck they could have moved up their developer conference a few months (if the OS was ready) to give the dev community more time to have stuff in the Market.

Even with the ecosystem, hardware and OS launching at the same i still think it has to be mentioned in the review because its part of the full product. when you buy the product you are buying into the ecosystem also.
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Nargg

Yes, you can side load software. It's just not available yet.
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falleninsea

That is good to know. I know that you would be able to side load if you had your W8RT was connected to a corporate environment they could push applications to your device but i didn't know the end user could side load apps themselves.
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TomWard

Yenzer,
I hear what you are saying about the apps.
Well this has been a disappointing revelation, I think I had been lazy /naïve and figured the aggregation of critic reviews would be a good metric. My recollection is the user reviews are usually a lot closer to the critics for other products on the site, but a difference of 16% makes me wonder.
I guess we have to give things time as the product has only just been released.
However, I would have expected statistically the more reviews from critics and users the more likely the scores would be similar.
As they say the customer is always right so maybe if the difference continues the critic's may need to consider how they are reviewing.
Disappointing as I was all set to purchase a Surface, now I guess I will have to wait and perhaps not follow critic reviews so blindly in future.
Tom Ward
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Yenzer

I say, get over to a Microsoft Store (if you live close to one, or one of the holiday pop-ups). They all have Surfaces there to pick up and play with, I did so tonight and it made me feel even better about the product. It's study, quick, and intuitive. In another 6 months the App ecosystem will be even better fleshed out, buy one now and you can grow with it. =)
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TomWard

Yenzer,
Unfortunately, I am not in the US so I can not play with the device.
From a user perspective what you say above is what I seem to see a bit.
Tom Ward
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Nargg

Go ahead and order one. You can send it back for a full refund if you don't like it.
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gabbyjay

I wouldn't buy a device based solely on reviews. You were obviously drawn to the Surface for some reason, so chances are you already assessed your own needs and deemed it worthy. The decision then should be easy: buy the tablet, try it for a week or two. If you like it, keep it. If not, sell it on eBay. This tablet resells on eBay for close to or higher than retail value. Low risk gamble.
2 like dislike
TomWard

GabbyJay,
No you are right, from a specification perspective it is what I need and I had not thought of eBay. I guess the one advantage of it not having built in 3G there is less likelihood (none in my case) of getting it on a telecommunications plan.
While I am looking closely at the Surface my original reason for starting the discussion was the difference in the two scores and how this does not seem to be typical to other products on the site.
Tom Ward
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falleninsea

i think part of the difference in the reviews is the people writing them.
Most users are buying something because they want it and expect it to be good. your not going to spend a 5 to 6 hundred bucks on a device you don't want or think is going suck right out of the gate.

The media on the other hand may not have any investment in the device as they may get a loaner from the manufacturer or the company they work for may be paying for the device. Also they may have so many devices pass through their hands they have a different perspective than the users and they also may tailor their comments to a larger more generic public then the end users.

Personally i think your are right its odd to see such a large divide between the two scores. i think a lot of the users are positive on the device and the OS because of the potential we see in it. i know i had a hard time figuring out what score i would give the device.
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TomWard

Falleninsea,
I appreciate the specific comments on the Surface as I am considering getting one.
The reason for my post though and I am glad you noticed the gap between the critic and user groups too was whether the gap was typical. It is just so large, I have looked around the site and it certainly does not seem to be typical.
Do you frequently see such a big gap?
Tom Ward
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falleninsea

i bounced around and looked at a few reviews of some of the other tablets and no i did not see any thing with this large of a gap.

So, no i can't say that i have notice a gap as large as this one before.

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TomWard

Falleninsea,
Thank you, I am glad (sort of that) it was not just me.
I appreciate you taking the time to look at this discussion.
Tom Ward
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MtnSloth

I think you are missing what is perhaps the biggest liability facing the critics and their publications. A positive review is equated by most consumers as an endorsement, and none of these reviewers wants to deal with a crap ton of angry emails from consumers that won't actually read the review - as too many just read (or remember) the score. They won't see the warnings about the RT devices not running existing Windows apps, and will blame the reviewer/publication when their Windows apps won't run. Giving a lower score covers their collective backsides. It can really be that simple.

Most of the gdgt crowd are NOT the typical consumer. They research before they buy, and they generally know the trade offs and what they are getting into. Add in the need to validate your purchase decision and the small chance of negative consequences for posting a positive review, and it is easy to see why the user reviews are almost always higher than the critics reviews.
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Nargg

I think you give review sites too much credit...
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MtnSloth

That may be.

However, imagine that your reviews are read by Uncle Bob or Aunt Sue. They believe in you, look for your byline, and tend to look to your reviews when they make purchase decisions. They might not call you if they have questions, and they maybe don't read every word of your review. It might make for awkward holiday dinners if they show up with their RT tablet, and want you to get that 10 year old copy of Calendar Maker Super Duper for Windows to run on their tablet. You might take off a point here, and a half-point there just to be sure there are no misunderstandings.

I think you dehumanize others far too easily . . .
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Nargg

I think you put too much thought into other's minds.
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dotcypher

this is hilarious. Not the time to buy.... why ipad new generation is a must to buy while it does not significantly change much of the things in there. oh wait from Engadget. thats y...
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noocyte

Honestly I think the main reason is that the critics look at it for 10-15 hours, users spend days with it... I've had mine for two weeks and I'm having a hard time putting it away... I just freakin' love this little machine! It has replaced my need for a laptop; I have this and a big desktop PC. With this little baby I can import photos from my camera(s), edit some spreadsheets, write up mintes of meetings, make adjustments to presentations, copy files over the network, browse my favourite websites, read my Google Reader feeds, watch some movies of netflix and play some awesome games (Angry Birds Space/Star Wars!). You don't see any reviewers doing all that... Perhaps with the exception of Ed Bott and Paul Thurrott.
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Nargg

Keep in mind the "review" is one person, and there will be those that don't like this tablet that much. It's always better to get a full experience from real users.
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TomWard

Nargg,
I quire agree, I guess the reason I started this discussion was that there gap between users and critic's are not usually so large.
Tom Ward
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Yenzer

I still attest that it is due to Microsoft's image as a company. It is cool to hate MS, it has become expected that any "Nerd" should regard Windows as a dinosaur constantly facing extinction. The last 8 years of Apple have validated all of those nay-sayers, and the last thing they want to do is support a company that they have made themselves hate.

Windows 8, WP8, the Surface, and Microsoft Store have an uphill battle to prove themselves against a consumer base that vilifies their every effort initially, before accepting it as innovative by the end. I just don't want this slew of products to go the way of the Zune, a beautiful and superior piece of hardware that was allowed to be swallowed by bad customer group-think. The hardware was better than the iPod in every way, but it could never get a foothold on the market that it deserved. It seems that Microsoft has learned from that, and numbers are showing that W8 is already getting a foothold on the market, serving as the battering ram for the other products to then showcase their worth.

Like others have said, listen to the User Reviews. They are the people that paid their hard-earned money on the device, and have the most to lose by purchasing it. If they are happy, then the product is probably a safe bet, no matter what the critics say. The ridiculous spread on the review scores only cements my suspicions that professional reviewers are not as useful (or non-biased) as we give them credit for.
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Ikthog

Reviewers are judging it based on a comparison to similar devices, past, current and upcoming, and also take into consideration things that users typically don't, like whether it lives up to the hype and the market position of the company. They are representing to average buyers whether or not it's a good buy, as well as whether it is excels in a competitive marketplace. Thus, why it gets dinged for the lack of apps, the clunkiness of some aspects of Windows RT 1.0 and the confusion between Windows 8 and RT.

Users are most likely going into it knowing these things, so they are less likely to be concerned about the app selection and a few RT glitches, at least initially. They have made an emotional as well as financial investment in the product, so they're more likely to see it in a favorable light unless they're really frustrated with it. Also, the fact that they're early adopters means they've probably made peace with the inevitable 1.0 issues. And they also don't play with an endless stream of gadgets every day -- try doing anything as a job and the mystique dies pretty quickly.

I'm someone who is often more interested in buying a product if it's getting dinged for things that I think are overhyped. I bought a Surface last week, and I really like it, despite the issues the reviews have pointed out. That doesn't mean the reviewers are wrong, just that my desire for novelty and interest in exploring the latest thing was more important to me. But it's also an "extra" device for me, so I'm not trying to rely on it for anything. I think it's smart to consider both critic reviews and user reviews before making a decision on any kind of device.
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Nargg

I think you are giving on-line reviews too much credit. Today they are more just opnions of just another individual. They have barely any consideration from one user to the next, and do NOT represent the average user at all. Considering I've read a LOT of reviews, ehem, opinions.... I'd say this one is not in line with most. Not even close. You should really come to a realization with what the term "on-line" really means, and the opinions carried there within.
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