Discussion about
dave

Google buys Motorola for $12.5 Billion

In case you hadn't heard the news this morning, it looks like Google will be buying Motorola for $12.5 billion.

Reasons why it makes sense: www.zdnet.com­/blog­/btl­/googles­-125­-billion­-motorol...
Reasons why it might be a disaster: www.businessinsider.com­/google­-motorola­-deal­-2011­-...

What do you think? Is this good for Google and Android?

Via: googleblog.blogspot.com­/2011­/08­/supercharging­-andr...

sort by

28 replies
devron

I don't see how this makes any sense. Naturally like everyone else I'm waiting to see how this plays out. HTC would have made so much more sense. (No pun intended). As much as I was blown away by this news, I am even more baffled at the responses of the other OEMs. In a certain sense it seems like they all agreed to say that same thing. This has parallels to what's going on with Microsoft and Nokia -- how do you define the "unique relationship" with the company that you own without having all of your partners feel like second class citizens. Really odd. I'm anxious to hear a Peter/Ryan podcast to just help me understand how this makes any sense.
2 like dislike
bap

There's much more to this than just the technical handset aspect. Google had to acquire patent portfolio protection or android would have been sued many times over and have so many licenses attached that it could have become no longer feasible.

Business deals can happen in all sorts of ways. Google may have agreements in place with other handset vendors about what it will do with Motorola OR Google may have extended the patent protection it is acquiring to any dispute involving any handset running android (even if that suit is brought against Samsung, et all.)

Google possibly didn't want to become an electronics manufacturer but Google couldn't afford to not buy a patent portfolio. Motorola may have been the only one for sale at a price google could stomach.

The complexity goes on an on. When you're talking about 12.5 billion dollars and an entire ecosystem of other handset manufacturers I have to assume that Google did a lot of talking with a lot of people. This didn't 'just happen' it's been happening for some period of time and it's only now becoming public.
0 like dislike
jonursenbach

When Motorola Mobility split out they had 24,500 patents.

mediacenter.motorola.com­/Press­-Releases­/Motorola­-M...

For reference, the 6,000 Nortel patents sold for 4.5bn

Google's war chest is looking pretty massive now.
0 like dislike
ssstraub

That's assuming all patents are of equal worth, which is opposite of reality.
0 like dislike
dave

Ugggggh. Patents.

I will say, I don't care if it's Google, Apple, HTC, Samsung, or anyone else. This constant patent litigation is only going to stifle innovation and hurt us as consumers. It's really annoying to wake up everyday and see a new headline that says "Apple sues Samsung over esoteric patents" or "Lodsys sues developers over obscure patents" or "Google sues Nokia over patents no one cares about."

That said, I wouldn't necessarily say that the number of patents is a fair comparison. This deal has more baggage than an airport. Google gains an additional 19,000 employees who work under a different corporate culture (that might not even be compatible with the rapid development cycle of Google's culture). They also get a subpar design team (seriously, compare any Motorola phone or tablet to HTC or Samsung devices -- it's no contest).

Maybe Google can put Motorola's UI team to use and port some of this "sweet" Motoblur goodness over to stock Android, right?

Seriously though, good luck to Google. I don't think this is the wisest move -- but in a lawsuit happy world, they probably needed to do this. Everyone is going after them for obscure patent violations, which is really ridiculous.
0 like dislike
jonursenbach

Well from the sounds of it they're going to keep Moto as a separate entity so I don't know if there'll be a culture shock there or not.
0 like dislike
beau

Damn near every merger starts with the acquirer saying the the acquired will keep its own culture. Safe to say you can't count on that holding true.
1 like dislike
bap

From the Blog Post:
“Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.”

googleblog.blogspot.com­/2011­/08­/supercharging­-andr...
0 like dislike
beau

Because going into competition with your licensees always works right? Right?

Apple tried it with Mac clones. Didn't work.
Palm tried it with PalmOS. Didn't work.
Microsoft made a point of NOT doing this and was wildly successful with Windows.

Google's going to go through a series of wild hand gestures saying "Don't worry Samsung, LG and HTC! We're open!" but they've got to be having some very awkward discussions right now.
2 like dislike
groovechicken

I disagree. Samsung, LG, and HTC already don't seem to care much about being on the cutting edge of Android versions since they have their own custom versions they maintain. If anything, it will save them some R&D dollars by keeping close tabs on what chips and chipsets Moto is using and simply tagging along to be sure they have full compatibility without having to worry so much over driver issues. Additionally, it is likely to help them in their patent wars as I imagine Google will be offering some patent sharing deals to their partners.

Besides, this doesn't parallel to the Mac clone business because Apple relied entirely on hardware sales to run their business, as did Palm. When clone makers undercut them, it hurt their bottom lines. Google has no major risk to themselves in this since they are already viable without a hardware business. This buys them patents and gives them a hardware vendor to use as a Labs project (no offense to the many Moto employees whose jobs are more important to their families than they will be to Google). If the hardware division becomes unprofitable, they will probably treat it like any other Labs project that isn't pulling in the required traffic.
1 like dislike
beau

Other OEM's won't care about being on the cutting edge of Android versions unless Google+Moto is successful being on the cutting edge of Android. If they are (and it's in Google's interest to be isn't it?) then the other OEM's will need to compete with their OS vendor, which isn't a good business to be in for obvious reasons.

The chipset argument to me seems to be one that says commoditizing phone hardware helps everyone, which it doesn't if you're counting on your hardware margins. Google doesn't care about hardware margins because they are an advertising company, the other OEM's clearly do care.

In the Mac clone example the clones were a problem because they could undercut Apple. Here Google could undercut their OEM's because they get so much revenue from advertising. You're assuming a multi-billion dollar company won't do that for some reason.
1 like dislike
groovechicken

Margins are invisible to the consumer, though, because when you walk into Sprint, for example, you usually pay either $0, $49.99, $99.99, $149.99, or $199.99 for a new Android device. No one knows or cares about the actual cost of these except the reseller. So, will Sprint carry fewer HTC and Samsung phones just because they are paying more for them than they are for Moto phones? Not likely as long as people keep buying HTC and Samsung since Sprint's main interest is selling the plans. They might instruct their sales people to push the Motos harder, but sales people aren't going to convince anyone to buy a phone if it isn't well-built, regardless as to how hard they sell it.

Now, if we reach a point where the Motos are way ahead in build quality and innovation, as well as being a lot cheaper, and then the sales people push those harder... we might see a difference.

All that being said, I have a hard time believing that Moto will be able to undercut the margins of Samsung when Samsung makes almost every part in their phones. Moto still has to buy more parts from other companies, so, even with a free ride on Android licensing, I don't think they can build a phone cheaper than Samsung can.

As far as competing on the cutting edge, we geeks need to stop having so much self-importance, because that only matters to us. I'd be willing to bet that over 80% of all Android phone owners don't even know what version their phone is running. Nor do they care as long as it works. I can't say I really blame them, either. So I went from 2.2 to 2.3 on my EVO... and it looks the same to me. If anything, it is a downgrade since the battery life is worse. If this were stock Android, I might care a little more. I am always meeting people who are still running old versions of the OS on their iPhones and Androids because they had no idea that there was an upgrade or why they would want it. If anything, they don't want the upgrade for fear of something changing on the phone they are familiar with. For this reason, I think the manufacturers are less concerned about the cutting edge than we tend to be.

No matter how it plays out, this is going to be very interesting.
1 like dislike
jonursenbach

Absolutely blown away at this and I can't think of any reason why this is going to end up bad.

Google now has direct control over Motorola, allowing them to (hopefully):

- Expunge Motoblur.
- Do away with locked bootloaders.
- Turn *every* Motorola phone/tablet into a "Google Experience" device like w/ the XOOM.
- Definite and timely upgrades to the latest Android release, like every "Google Experience" device before. *Huge* change from how Motorola does things now.
1 like dislike
bap

This morning I find myself happy to have an Atrix in my pocket. For some reason I irrationally feel like this purchase means that Goog will magically fix all the annoying bullshit that motorola did to this phone.
1 like dislike
Mitchellmckenna

never thought of google getting rid of locked bootloaders because of this, I think that'll be my favorite part of this acquisition
1 like dislike
groovechicken

I am with you on this one... awestruck and excited that Google is taking the next step. I also have high hopes for this. I had just talked myself into upgrading from the EVO to the Photon, and this makes my decision feel so much better. :) It also makes me feel hopeful that we will get faster updates with some pure Android. Is it too early to go to youtube and fire up "The future's so bright, I gotta wear shades"?
1 like dislike
leigh

My thoughts exactly.
0 like dislike
ssstraub

If those things happen they will COMPLETELY KILL Android's chances at HTC and Samsung. I'm guessing Google would rather they not abandon the platform.
0 like dislike
frankspin

I'm really curious as too how much Google will intervene with MMI. I'm beginning to think Google will merely just leave well enough alone with MMI and let them continue to do their thing. My reasoning behind this is that I've read a couple articles now pointing out to this being a patent move.
1 like dislike
bap

I have been a part of two acquisitions now. Neither nearly as large scale as this. Experience tells me that externally visible rapid changes will not happen. The immediate upside gain for Goog was the patent portfolio but there are others that may be as or more significant.

This acquisition increases the size of Goog by 60%. Integrating all those new people into Goog culture from an old school corporation like Moto will be tough and take a lot of time.

I don't think we can expect the Moto teams to act with the kind of alacrity we're more accustomed to seeing at Goog. If Moto could work that way, Apple wouldn't be kicking everyone's their at Smartphone's.. (I know I'm glossing over a lot of details)

So while I have high hopes that this will mean something awesome for existing Motorola handsets I'm not expecting any visible changes for we consumers for months if not 18+ months for anything significant. Yet still I hope. ;)
4 like dislike
frankspin

It's hard to say what will happen because I think it definitely caught everyone off guard. let's hope for the best.
0 like dislike
ranhalt

It won't make Motorola's phones any better. HTCFTWOMFGWTFBBQ.
1 like dislike
frankspin

If the deal falls through Google will have to pay 2.5B in a breakup fee.

www.bloomberg.com­/news­/2011­-08­-15­/google­-mobility­-...
1 like dislike
ssstraub

I bet Microsoft's PlaysForSure partners publicly praised the Zune when it came to the market as well, but I highly doubt they weren't very concerned privately.

This seems like a desperation move from Google. Stop fantasizing about an entire line of Nexus phones for a minute and look at it from Google's POV:

Positives:
-Patents

Negatives:
-More than doubled the size of their company. Holy culture shock, Batman.
-Basically no experience building hardware or really anything that MMI does.
-No matter what they say or claim, the *fact* remains Google is now directly competing with licensees. Has there ever been a case in the history of consumer electronics where that worked out for the licensees in the end?
-Hardware makers not already set on Android are now going to be a lot more apprehensive about doing so due to the above competition.
0 like dislike
groovechicken

I've never been a fan of Dan Lyons, but this sounds like a pretty good theory:

realdanlyons.com­/blog­/2011­/08­/15­/suck­-on­-it­-apples...
0 like dislike
roberto

I'm all for better integration of software and hardware and for doing away with all the skinning that the manufacturers have been applying in order to differentiate. If these means that Google will now provide a line of Android phones that will be nothing but stock Android experiences, I'm all for it.
0 like dislike
AshuJoshi

The obvious reasons is the patent portfolio - and protecting itself from all the IPR issues. Once you scratch the surface - this acquisition could lend to a powerful player in the Mobile & Connected Home industries. MMI has products in its portfolio that could help tremendously with Google TV, with Android's foray in Home Automation (the ADK launched earlier this year) and also in internet video delivery. MMI has a decent Set Top Box (STB) and in addition knowledge of how Cable Companies operate and their infrastructure. One potential wrinkle is the Microsoft - Motorola combination deployed in AT&T's U-Verse offering - but it is just a wrinkle because Mot is not the only supplier. MMI recently had acquired 4Home - getting into the Security & Home Automation market. Google's Android Development Kit fits nicely with the 4Home product line.

Of course if Google gets ultra-focused only on Android patent issues - all other assets at Mot will die a slow death - and actually working out well for the Mot's current competition.
Google also could benefit with better Flagship devices and improve the Android stack due to the engineering teams absorbed from Motorola.

But the bottom line - will be execution that would decide how well they can leverage the Motorola acquisition and even though I am positive on the assets Motorola brings to Google, I am skeptical on Google's capability to absorb, and execute effectively. This is all getting strategic & subjective - there is no quantitative data that Google can rely on! And Google's DNA does not work without logic and objective data!
0 like dislike
Maxi

I'm wondering if the moto acquisition is going to lead to an atrix style android phone/chrome book hybrid? That'd be cool.
0 like dislike
share:

14 users following this discussion, including:

  • frankspin
  • groovechicken
  • devron
  • ssstraub
  • beau
  • roberto
  • Maxi
  • jonursenbach
  • dave
  • ranhalt

This discussion has been viewed 781 times.
Last activity .