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ryan

For the first time ever, Apple will live stream one of its media events. My work here... is done. (I hear team gdgt might even retire my keyboard.

)

www.apple.com­/pr­/library­/2010­/08­/31alert.html

P.S. -Call me skeptical, but after covering these things for as many years as I have, I'll be pretty impressed if they don't see a bit of downtime.

P.P.S. -Yes, I'll still be covering the event tomorrow (at live.gdgt.com/). You know, just in case they really do stream to ONLY Apple devices as that press release states.

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31 replies
Todd

Absolutely not! Your commentary is needed more than ever - How else will I cut through Apple's notorious "reality distortion field"? I fully intent to have the video on, with the sound muted, and your written words up in split screen ( and I imagine a bazillion others will too ).
6 like dislike
deinfinityx

Magical will be every other word, lol
1 like dislike
veronica

Exactly.
1 like dislike
erier2003

It's iDevices only. What an incredibly stupid move. Not sure why people aren't noting this. Unbelievably dumb!
2 like dislike
andru

A Mac isn't an iDevice.
1 like dislike
erier2003

Sorry, I use the term "i" referring to all of Apple's products. ("iMac")
-1 like dislike
ballsmoke

It could be because they may want to tout new iTunes streaming capabilities, which would be Apple only anyways.
0 like dislike
erier2003

Apple-only, sure. But not "Apple hardware"-only. I have iTunes on my PC.
0 like dislike
ballsmoke

Correct, but what would you stream your iTunes PC library to....?

Presumably an iOS device.
0 like dislike
erier2003

Oh, I thought you meant that they were testing live video streaming TO iTunes.
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Wehoo

"You will be able to stream your movie and tv rentals, and all of you at home are testing it right now".
0 like dislike
dave

Agreed!

However, if it's an HTML5 live stream (which shouldn't be surprising since they tout it so much), you should be able to view it in any browser that supports it. They're probably just blocking useragents. Easy enough to get around in Chrome, Firefox, Opera, etc...
0 like dislike
erier2003

Yes, I figured I'd have to do this. Their HTTP live streaming may just open in Quicktime, and then it might be a matter of grabbing whatever URL they're pushing.
0 like dislike
gizmosachin

Or a Mac, stupid.
-2 like dislike
erier2003

Sorry, I use the term "i" referring to all of Apple's products. ("iMac")
-1 like dislike
Dean

This isn't the first time ever.

Back when streaming quicktime was new, they live streamed Macworld keynotes. You mostly got to watch distortion because the technology was new and the servers couldn't handle the load.

Or are you saying that keynotes don't count as "media events?"
2 like dislike
ryan

I'm not sure if that really counts -- Macworld was never "their" event. That was back in the days when IDG had more pull over Apple, and probably just went ahead and decided they wanted to stream the keynote. (I'm not saying Apple had no say, but again, IDG owned and controlled Macworld and the Macworld keynote -- which is why Apple isn't doing Macworld anymore.)

I see this as being a little bit different. I don't think Apple has ever live streamed an Apple-produced event before. Should be interesting!
1 like dislike
Dean

I really doubt it was primarily an IDG move. Apple provided the technology and hosted the streaming after all. It seems more likely that Apple wanted to show off a new technology and get more people watching the 'note.

Then again, I seem to remember Tech TV coverage with commentators one year. I doubt Apple suggested that, so maybe you are right.
1 like dislike
Dean

What wasn't distorted because of a poor feed was because it was Jobs talking.
-1 like dislike
ballsmoke

Not sure if I want to like or dislike this. Your live-blogs have been the only link I push to friends for Apple events. #singletear
1 like dislike
erier2003

Same here. But they'll still live-blog, and I'll still read.
0 like dislike
deinfinityx

I'm guessing its because of the iphone 4's demo and the lack of connectivity. My guess is they don't want or are going to eliminate any wireless devices other then there own. Which could end up being a bad thing, or a good thing, depends on how good there live stream is.
0 like dislike
dave

Eh, that was different. At WWDC, the keynote was in a hall that held 5,000 people, nearly all carrying mobile phones, plus a healthy contingent of hundreds and hundreds of bloggers with hotspots.

This event is being held across the street at YBCA, which only holds around 450 or so. They've never had these problems at YBCA before, so not sure. I think they're just trying to demo this streaming tech on Apple only devices at the moment so they can ramp up to everything for bigger events in the winter and at WWDC.
0 like dislike
deinfinityx

But I wouldn't put it passed them to implement this in the future, Apple and Steve Jobs has a way of controlling every bit and WWDC im sure stuck in their craw a bit since the demo did not go as planned. They might not block devices yet but they might at WWDC next year.
0 like dislike
dave

I don't see how they could do it.
0 like dislike
deinfinityx

You are probably right, but they might try it, albiet unsuccessfully. I would much rather watch keynotes via GDGT then by the hosts to much fluffing that could happen.
0 like dislike
deinfinityx

And with that I a feel retarded, I see they are streaming it to ios devices, wow well nvm, maybe there is still hope
0 like dislike
dave

Hah, I guess Ryan and I still have jobs after all! Someone on Twitter said, "Some think Apple's video stream is going to kill live blogs. Nope. Office workers prefer words because videos give away they aren't working."

twitter.com­/bxchen­/status­/22658103037
0 like dislike
Fais

I think this is basically going to be a big HTML5 video demo to stick it to Flash.
0 like dislike
rossbennett

I'm surprised, though the more I think about it wireless contention at the iPhone 4 event may have finally pushed it over the top.

You'd know The Steve Mind way better than I would, but isn't it true that The Steve likes things to go as planned?
0 like dislike
ChrisB

They probably want to keep the press off of their WiFi. They'll need it to work when they demo iTV (and maybe iTunes in the cloud?)
-1 like dislike
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