gdgt

if they bumped it down to $99 then I could see more people take the bait, but I think the price difference isn't significant enough to make people jump on it. Of course, there is a very good chance that Amazon knows, based on tons of sales data that they've compiled over the years, that the "price is right."

I own a Kindle 3rd-gen already, so maybe that disqualifies me. (Perhaps this would put me over the edge if I didn't already have one.) However, I think a better deal would be to sell it for 50 bucks, and then after a year, allow the user to upgrade to a non-ad supported version for another 50 (or to the difference in price of the base non-ad-supported Kindle 3rd-gen). Seems like a good way to get people in the door.

If it was e.g. $50 I'd see more takers. At that miniscule discount, no.

hmm...for just $25 off I don't see it as being worth but I can see a lot people liking this deal. If they sold the cheaper Kindle for $100 then I'd be more than willing go for it (that is, if I wanted just the wifi version).

If it's only when I'm not using the Kindle, why not? I'd even welcome ads that show me things that I would actually want to buy like a $10 for $20 Amazon gift card.

My only reservation is how will it affect battery life? Are the ads constantly rotating?

This announcement also reminds of this video: www.youtube.com­/watch­?v­=nmjqudbf­_RE

The future is going to be ad supported hehehe...

Not at all. The discount is too little and should at least bring the Kindle below the $100 price point if not free.

At the current price: No.

If they dropped the price more: Probably.

To me, $25 is not worth seeing ads when I'm trying to read a book. I already have a Kindle that is shared by me and my fiancée. If the price was low enough I'd shell out for another one. But I'd honestly rather hold out for a tablet once the market matures a bit.

To echo a lof of other's points, the discount involved simply isn't enough for it to be enticing. Though, you never know, perhaps in the future this could lead to the Kindle being free and Amazon making all their revenue on content sales and ads.

Would expect this more from Google/Android than Amazon! I thought for sure Google would have worked from ad-subsidization into Android by now..

A cheaper Kindle interests me very much! Even though I already have a Kindle 3, I think a cheaper Kindle is a very good strategic play for Amazon. However, I don't like their price point. To be honest, I think the ad-supported Kindle should be $99. That number really gets people on the impulse buy.

I believe the difference is $30 - $40, depending on the Kindle model. I'm about to get one, and am electing to save the money and get the one with the "special offers". First off, they're only on the screen when you boot up and when your accessing the main menu - not when you're reading a book. Second, I've heard they've actually featured some pretty good deals. Third, if you elect to get the version without the special offers, you get a screen saver that never changes instead.... I'd rather have something that changes, and if a deal pops up that saves me money, so much the better! Lastly, and to me this was the deciding factor - if you get the version with the special offers and later decide you're sick of them, you can contact Amazon and have them shut off. Amazon will charge you the difference in price between the special offers version and the non-special offers version of your Kindle, and that's that. Since that's an option, why not save the money up front?