April 4 - April 8 - 30k
April 8 total - ~450k
April 9 - April 29 - 21k
April 20 total - ~900k
iPad 3G launch April 30 - ~100k
May 3 Total - ~1,000k
Expected sales for next month - ~650k (not including international sales)
International sales will drive it further though.
All values were just straightlined given the available information assuming at least 100k for the 3G launch seems reasonable...
Sales rate has definitely been decreasing, but I'm not sure how much of that is saturation and how much of that is just from coming out to such a great start. Gotta see next month's USA data to tell, but Apple will probably just stick to total iPad sales for their release next month. Is it not abundantly clear to everyone by now that Apple wants us to think this device is selling well? Why do they keep publishing these figures?
Discussion about
April 3 - 300k
I wouldn't try and infer an underlying long-term trend right now. It's to be expected that there'd be a ton of demand at launch, and then additional spikes when they launch the 3G and then international. A million in the first month is pretty good, but let's see where sales are at in October, by then we'll have a much better idea of how successful the iPad has been.
After all the launches take place (WiFi, 3G, international), Apple has to sell around 30,000 a day worldwide in the second half of the year (calendar) to exceed even the most optimistic analysts' sales estimates that were initially made after the iPad's announcement (AFAIK 7m in calendar year 2010 from Brian Marshall, Broadpoint AmTech). So that's the number I associate with an absolute success, even for Apple standards.
Just curious, did you ever state what you think the iPad will sell in 2010 (calendar)? I'm asking because right now I have no idea what you would consider a successful 2010 for the iPad and I can't really tell if you're disappointed by the iPad sales so far ("pretty good, but" can be interpreted either way).
Just curious, did you ever state what you think the iPad will sell in 2010 (calendar)? I'm asking because right now I have no idea what you would consider a successful 2010 for the iPad and I can't really tell if you're disappointed by the iPad sales so far ("pretty good, but" can be interpreted either way).
Sales data always tapers off for major product launches. I don't think this data is surprising or telling in any way.
If you want to see a more surprising statistic:
Days to sell 1M iPads: 28 days
Days to sell 1M 1st-gen iPhones: 74 days
I don't think you can find many people who would call the first-gen iPhone a sales flop.
EDIT: Re-reading your post, I don't think you're calling the iPad a flop. I just wanted to clarify. To answer your question of why they probably keep publishing these numbers, it's a marketing feedback loop. If the device is selling well and everyone knows it, potential customers might think, "well if everyone else needs it and can justify the purchase, then I must need it too!"
If you want to see a more surprising statistic:
Days to sell 1M iPads: 28 days
Days to sell 1M 1st-gen iPhones: 74 days
I don't think you can find many people who would call the first-gen iPhone a sales flop.
EDIT: Re-reading your post, I don't think you're calling the iPad a flop. I just wanted to clarify. To answer your question of why they probably keep publishing these numbers, it's a marketing feedback loop. If the device is selling well and everyone knows it, potential customers might think, "well if everyone else needs it and can justify the purchase, then I must need it too!"
