Canon's new consumer-oriented digital camera, the A10, is a great 1.2-megapixel point-and-shoot. The 3x optical zoom lens includes an aspherical element to help reduce distortion and provide clarity. The built-in flash provides red-eye reduction, fill, night, auto, and off modes. While aimed at the consumer crowd, the A10 also features exposure compensation controls between +/- 2 EV in one-third increments. Additionally, there are several white-balance settings to choose from to help in most shooting situations.