gdgt

Thanks to its blood line and low price the EOS 400D will no doubt be a huge success for Canon. However unlike the EOS 350D, for me it's no longer the first or obvious choice, so before jumping on the bandwagon make sure you've weighed up the competition.

Plenty of users will enjoy the Canon EOS Digital Rebel XTi. In automatic modes, it's easy to use, and snapshooters will be pleased with its quality. ... Unfortunately, it doesn't feel as though the XTi is built for the long haul.

While the 400D is unquestionably a very good camera, with superb performance, an excellent control system and wide range of picture control options, ... it doesn’t really stand out in comparison to any of the other entry-level 10MP DSLRs that are currently available.

For an entry-level-priced Digital SLR, the Canon EOS Rebel XTi / 400D has more features than most entry-level-priced Digital SLR buyers will ever use - and has performance and image quality to satisfy many professional needs. Overall, I'm pleased with this DSLR.

There is no doubt that this camera will sell by the bucket-loads and any consumer wanting to take their first step into DSLR ownership won't go far wrong with this DSLR, but while the 400D offers a good all round performance, it is no longer top of the class.