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The BlackBerry faithful who've been waiting patiently for something more modern will flock to this ... but there simply isn't enough here to woo those consumers who have already made investments in Android or iOS. Too little? Maybe. Too late? Sadly.

Though it's not quite enough to draw committed iPhone or Android owners, the BlackBerry Z10's modern design and features give BlackBerry fans what they've hungered for.

So then: Is the delightful BlackBerry Z10 enough to save its company? Honestly? It could go either way. But this much is clear: BlackBerry is no longer an incompetent mess — and its doom is no longer assured.

The hardware is decent and the user interface is logical and generally easy to use. I believe it has a chance of getting RIM back into the game, if the company can attract a lot more apps.

The BlackBerry Z10 offers a slick, multitasking-friendly interface, killer keyboard and one-stop shop for messaging and social networking, but BlackBerry needs to work out some kinks.

BlackBerry 10, and by extension the Z10, need to be Cinderella stories to bring BlackBerry back from where it is now, and while extremely solid and with a few very impressive features, I’d be hard-pressed to say there’s anything here that will necessarily convince an Android-loving BlackBerry...

The Z10's main crime is that it doesn't really do anything that other phones on the market aren't already doing. It does some of those things exceptionally well ... but they're not so much better that they're worth giving up the ecosystems you're already embedded in.

The range of hardware and software innovations in the BlackBerry Z10 running the BlackBerry 10 OS shows that the company desperately wants to carve out a bigger future in smartphones. Unfortunately, there are a lot of factors that extend well beyond the actual Z10 device.

The BlackBerry Z10 is a capable smartphone with fantastic multitasking features, but you may have to wait a while for T-Mobile's 4G LTE network to reach your area.

The first BlackBerry 10 handset, the Z10 is a thoroughly modern, high-quality smartphone with a strong focus on messaging, but a lack of popular apps and media could hold it back.

The Z10 is a great phone, but not an amazing phone, and that’s what it would need to be if I were to recommend buying one over an iPhone or a flagship Android handset. At this point, I’d only suggest that long-time BlackBerry users check one out.

If you're interested in the Z10, we prefer the AT&T version, which offers more consistent 4G LTE speeds and lasted a little longer on charge. But if you want LTE coverage in more places, the Verizon BlackBerry Z10 is a solid pick.

BlackBerry might have caught up with the times, but so have we. BlackBerry 10 and the Z10 are the right steps, but it's going to take even more for it to bring those users back.

It's significant step forward for touchscreen BlackBerry devices...However, if you're an outsider, or thinking of leaving BlackBerry, then the Z10 doesn't go far enough. The BlackBerry Z10 just about brings the platform into contention, but as we enter a new year, BlackBerry will soon be playing...

That adds up to an absence of “must have” experiences: BlackBerry 10 and the Z10 are nice enough to use, but there’s nothing really to stop you from going back to iOS or Android and their well-stocked app stores.

The Z10 is a decent smartphone offering up a strong range of features and a fancy new operating system which may catch the eye of the technologically adventurous.

In a world where everything is ‘quad-core’ and ‘next-gen’ the Z10 still manages to fight through the noise by being quietly efficient suggesting that BlackBerry may have won the first round, but only just.

BlackBerry is not the phone I would buy if I were in the market for a new device today, but that is mainly because I am heavily invested in apps and media. If I were a business customer...then I would likely get the BlackBerry so that I could experience the platform’s evolution.

Two things are immediately clear about BB10 and the Z10: They're good enough that BlackBerry shouldn't be embarrassed in any way, but they're only "good enough." Nothing seems drastically more innovative than the existing smartphone status quo.

... there’s no one killer hardware feature and BlackBerry 10 is still a bit shaky. As well as the lack of app support there are plenty of tweaks needed to just tidy things up a bit and improve performance.

Don't get us wrong, it can handle business tasks and even do it better than old BlackBerries. But finally users - and we mean all kinds of users - will be getting a full-time deal. And in modern smartphone terms, this is well beyond the usual nine-to-five.

The BlackBerry Z10 is a well-built and capable smartphone, even with the flaws found with the company's latest operating system. However, while it does have the potential to replace your Android or iOS device, the company doesn't give you many standout reasons to do so.

For professional use, the extremely low battery life holds it back, and for personal use, the camera could be much better and BB App World has very little for games and entertainment.

It's a whole new era for BlackBerry and the performance delivered is night and day compared to current BlackBerry phones ... the bigger question is whether or not it will meet the demands of CrackBerry Nation? I'm confident it will.

So, do we recommend buying the Blackberry Z10? Let's put it this way: A current street price of about 530 euros .. is no joke. But anyone who's looking to call one of the latest flagship smartphones their own and is willing to try out the new operating system should definitely take a closer look.

My own verdict after testing the Z10 for nearly a week is that it's very much good enough to keep RIM in the game, but is still not very likely to help the company supplant the iPhone 5 or the Android-based Samsung Galaxy S III, or help the company recapture its past glory.

The Z10 isn't bad, but is it good enough to start a revolution? I'm going to sit on my final conclusions for a little longer while I watch BlackBerry App World fill up.

This machine feels light to the touch but but not so light its uncomfortable, its touchscreen is as responsive (if not more responsive) than the leading touch-sensitive smartphones across the market today, and the software appears swift.

For some the Z10 will be amazing, but for most, it just won't cut it against the incredibly tense competition already out there.

From first impressions both the Z10’s hardware and software are impressive with BB10 looking to be a more than worthy replacement for the ‘always on’ population.

It’s a phone that must surpass every expectation and achieve things that no user even contemplated a mobile phone could do. Can it get close to that impossible goal?

After the dust settled at today's unveiling, we have to give RIM some praise for really taking the time out to deliver a quality product – more on the platform, obviously. Visually, BlackBerry 10 seems unrivaled at the moment due to the stark amount of consistency we see with its performance.

If you want to know if the Z10 is better than the iPhone or a Galaxy S III, all I can say is that the hardware falls in the middle of the two: not so good as the iPhone, but a smidge better than the GSIII.

After about 15 minutes with the Z10, we can’t help but walk away impressed with their new BlackBerry 10 mobile device. BlackBerry hasn’t been on the minds of mobile phone users for some years now, but they certainly got our attention with the Z10.

The BlackBerry Z10 is clearly a device that has been built around the operating system and shows BlackBerry’s efforts to fit in with a market tilting constantly to oversized, touchscreen heavy and sleekly designed handsets.

From first impressions both the Z10’s hardware and software are impressive with BB10 looking to be a more than worthy replacement for the ‘always on’ population.

All in all, though, our first impressions of the Z10 and BB10 are positive. The phone and OS are smooth and seamless to use, screen viewing angles are very wide and the predictive text function will no doubt cause a buzz.