It will be Apple's only monitor (at $999). It's crazy to see where Apple's meat and potatoes are as they consolidate some of their hardware lineup. Anyone remember the days when they offered 3 different sizes of (overpriced) monitors? Not to mention 3 sizes of iMacs. Anyway, I'm not sure why many people would be willing to purchase this. Surely there's better priced monitors out there with comparable specs (IPS panels, etc)?