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There’s no reason why every person with an iOS device (and soon a Mac) shouldn’t get an Apple TV. ... Apple’s latest Apple TV is going to continue the trend they began with the MacBook Air — the killing off of optical discs.

It’s an overall improvement, and I like to see Apple continuing to experiment with what makes the best television-set user interface. But every update of the Apple TV interface does show that someone at Apple is learning the hard lessons of the previous version.

While it offers fewer native channels than the competition, the Apple TV is an indispensable living-room companion for anyone who's already invested in the iTunes and Apple hardware ecosystems.

If ... you don’t already have an Apple TV, then there’s a bigger motivation to buy this new model. Apple TV may still be the company’s hobby, but at $99 it’s a great accessory to the third-gen tablet and a solid home entertainment platform in its own right.

If you’ve been waiting for 1080p, now’s the time to get an Apple TV, especially if you’re heavily invested in iTunes content and/or you want to beam your media from your Mac to your TV.

It offers far greater value for the dollar than any other accessory Apple has created for its devices, and works so well as a standalone video, photo, and audio streaming device that we consider it an all but essential purchase for users of Apple’s iOS devices and iTunes software.

The new Apple TV is a solid iterative update, but the product still lacks a clear edge over the competition. For those looking for streamlined access to iTunes media and their digital library, it is adept solution at an impressively low price.

For those looking for streamlined access to iTunes media and their digital library, it is adept solution at an impressively low price. But with a bulk of the changes being made available to existing Apple TV owners ... the only real benefit for those looking to upgrade is 1080p video output.

At $99 the Apple TV is a no-brainer for any home entertainment system.